A Treat Not For The Faint Hearted – Fat Burger Is Coming To Karachi
If you are
a fan of burgers from the core of your belly then tighten your seatbelts, you
are in for a ride! as Fat Burger Inc. is coming to town. Fat Burger will soon be
introduced in Pakistan by BIL Foods Ltd with Samiullah Mohabbat, CEO heading the brigade. Mr. Mohabbat is Veteran in the Fast Food Industry with over 25 years of local and International experience.
Fat Burger
– Santa Monica, California based fast food chain – is one of the fastest
growing International food chains around the world with over 95 locations in
the US alone with franchises spread out in Abu Dhabi, Qatar, Dubai, Saudi
Arabic, Jakarta, Beijing, Hong Kong, Macao and Canada. For those of you who are
already a big fan of the chain would be pleasingly drooling by now and would
love to hear that they plan to start operations by the end of this year;
sometime in November is what we hear!
For those
of you not familiar with the brand, Fat Burgers are the meanest, juiciest of them
burgers around that is offered in a huge bun that can hardly restrain the 4 oz
patty which is their standard for international markets, unlike the 2.5 oz, 5.3
oz and 8 oz patty they offer in their domestic market in the US. However "the most dramatic difference between our US based stores and International stores is the design. All our International locations are designed by Hong Kong restaurant designer Robert Lee" says Robert Schuster, Senior Vice President of Fat Burger Restaurants.
Unlike the other International fast food chains, Fat Burger is setting its
foot first in karachi trendiest shopping mall, Dolmen Clifton and with a similar outlet to be followed later in lahore on the infamous MM Alam road.
Mr.
Samiullah - CEO of BIL Foods Ltd see’s a very positive outcome for Fat Burger
in Pakistan and is very proud to introduce a one of a kind fast food chain. A
premium burger that is premium priced is focusing its attention on a niche
market who is burger fanatic.
After
penetrating the market of Karachi and Lahore, Fat Burger plans to roll out
branches in other cities as well, so if you are living in other city you will
have to wait a tad bit longer to taste the meanest delight.
Posted by FCPK Editor on May 23, 2012